We help you grow
FOOD AND DRINK
Telling your story
At Teal, food and drink is our passion.
We work with clients to find your unique brand positioning and point of difference, develop your key messages, create your communications plan and deliver defined results to the audience you want to reach.
From the farm to the fork and every step of the way, we will build your brand reputation to meet your business objectives.
It's about telling your story to help you grow.
WHAT WE DO
Teal Communications provides a range of client communications services to meet your objectives based on your business goals.
Whether you're a new food or drink brand launching into this fast-moving and exciting market; an established brand aiming to make a noise; dealing with industry issues or need a crisis communications plan, we look forward to helping you find your unique voice.
Every business is about reputation and positioning. Teal works with clients to identify what’s important to growth and development, and creates a positioning statement that all your stakeholders can buy into
A communication strategy needs to be unique to your product. We establish your objectives with you and develop a programme tailored to your needs
Finding your niche in the market can be a minefield, but we identify the opportunity and where you fit into the food and drink category. Then we deliver a brand bible to ensure all communications are consistent
We work with you to identify where you want to be, what you want to say and the most appropriate way to say it. Using the right tone of voice to connect with your audience
After 20 years in the world of food and drink PR, we know the right people in the right places to give your product a voice. It’s all about communications connections
From the preparation of press packs, photography, media gifts and FAQs to effective delivery in the form of tailored one-to-one briefings, large-scale press conferences or something in between, we can help you grab attention
Obtaining employee buy in as your business adapts to new environments, requires effective internal communications to ensure you take your team with you
CRISIS AND ISSUES MANAGEMENT
Every food and drink business needs to be prepared for any issues and crisis that might come its way. From developing an effective manual, managing a crisis situation, to handling any adverse media attention, Teal will help you through the tricky times
WHAT OUR CLIENTS SAY
We helped them to grow
(But no rotten apples here)
A successful brand launch
“Teal did a phenomenal job launching our new water brand to the trade press, which generated more coverage than we ever expected and lead to interest from key multiple and independent buyers … and sales. They crafted the story which was the ‘best read’ article in The Grocer on publication. Jane Baerselman isn’t just an extension of our team; we consider her to be a valuable part of the team.”
Founder, ACTIPH Water
THE LONDON EPICUREAN
A blank sheet of paper
“Teal worked with Brintex to develop the strategic proposition for our fledgling event, The London Epicurean, by taking the creative thoughts and channelling them into a workable direction for the Show. Jane developed a clear written offer for the Board, exhibitors and visitors which formed the basis of all the sales and media materials. The input from Teal ensured that our messages were delivered to the right audiences in just the right tone of voice.”
Ross Carter, Show Director, The London Epicurean
WEETABIX GROWERS/CSR CAMPAIGN
From field to fork
“Jane’s professionalism and speed of getting to grips with the challenge of creating the Weetabix corporate social responsibility report, made the project a huge success for the business. Her understanding of the crop growing programme and conversation with the growers, made for buy in from all our stakeholders.”
Keith Turnbull, Head of Quality
The Weetabix Food Company
FEDERATION OF BAKERS
How to make the unpopular, popular
"Jane's skills were invaluable in helping the Federation communicate positive messages by bringing clarity and plain speaking to make complex information easy to understand for all audiences. Her handling of any crisis was calm and confident and instilled confidence in all our Members."
Gordon Polson, Director, Federation of Bakers